PR Week UK Pulls Back the Curtain on the Willis Resilience Expeditition

A year has passed since we sent 19-year old Parker Liautaud off on a lonely trek across the Antarctic continent. On Christmas Eve, he completed the journey, successfully skiing 506km (314miles) to the South Pole and in the process set a new world record.

During the Expedition, Parker and his team conducted invaluable scientific research aimed at exploring the impact of climate change. By uncovering new scientific data and enhancing our understanding of a changing world the Expedition is deeply entwined with Willis’ core business, which is to offer risk management solutions and strategies to help clients overcome challenges and build resilience for a risky world.

Today, PR Week UK published my narrative the creation of the Willis Resilience Expedition in which we worked with Captive Minds, a great London-based PR Agency specializing in “Big Content” for corporate clients.

To access all of the Expedition’s content, visit www.willisresilience.com.

To watch a short video about the Expedition, click below.

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